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The 8th Component
of a Profitable Sales
& Customer Growth Solution:

Selling Skills Strategy


An Effectively Designed & Implemented
Selling Skills Strategy
Improves:

  1. Tactical Selling Skills
  2. Strategic Selling Skills
  3. Account Acquisition Skills
  4. Account Retention Skills
  5. Account Development Skills

Listen!

The Most Profitable Tip You Could Receive
About Increasing The “Selling Skills”
As Well As The Profitable Sales & Customer Growth
Of Your Outbound Sales Organization Is …


"To Listen"


If You Were The Prospect …
Would You Buy?

Listen To Your Salespeople
Selling Over The Phone
To Your Target
Prospects & Customers


And Then Ask Yourself …


If You Were The Prospect
On The Other End Of The Telephone


Would You Trust
The Sales Representative

You Are Listening To...


To Provide A Complex Solution
To One Of “Your” Company’s
Most Pressing Needs...


Based On The Questions
They Asked...

And The Information
They Conveyed


Listen For Rattling …

Listen To Whether
Your Salespeople Are Rattling Off
Lists Of Features & Benefits


That May Not
Have Any Relevance
To Your Prospect's
Wants & Needs


Or
Whether They’re Asking
Well Planned
&
Thoughtful Questions


To Uncover Areas of Pain
&
Potential Opportunities


Listen For Value…

Listen To Whether Your Salespeople
Are Demonstrating To Your
Prospects & Customers 


How They Can Help Improve
Your Prospect’s & Customer’s
Business Operations


And
“Enhance The Value”
Your Customers Provide
To Their Customers


Listen For Understanding

Listen To Whether
Your Salespeople Are Demonstrating
Whether They Understand


Each Customer’s Unique Situation


By Matching The Specific Value Received
From Your Solutions
To Each Customer’s Unique Needs


And In The Process
Increasing Your Value Proposition
With Your Target Prospects & Customers


People Love To Hear Stories


Listen For Stories…

Stories Replace
The Mechanical Relationship
Most Companies Have
With Their Customers Today


With An Intelligent & Thoughtful
"Human Interaction"


So Think About
Providing Your Salespeople
With Compelling
"Real Life" Situations
 


Your Company Has Experienced
In Helping Customers Meet
Unique & Interesting
Challenges


Listen For Emotion …

Emotion Sells … Logic Justifies


Emotions Play A Critical Role
In the Selling Process


And Aligning With Customer Needs
Using Compelling Stories


Is One Of The Most
Effective Ways
To Stir ….
Customer Emotion!


Listen Not Only To Your Salespeople


Listen To Your Customers


Listen For New Solutions …

Listen To Your Sales Team
Calling Your Prospects & Customers


And In Doing So …
You'll Be Listening To The
Thoughts, Ideas & Concerns


 That Lead Profitable Enterprises
To Develop New & Improved
Customer Solutions


That Meet Future
Customer & Industry Needs
With Leading Edge Solutions


At High Margin
and with
Minimal Risk


Listen For The Answers …

As You Listen To Your Salespeople
Listening To Your Customers


You’ll Hear The Answers
To The Same Questions


You Hear Being Asked
In Marketing & Product Development
Planning Sessions


And You Can Hear Your Customers
Answer These Questions

Every Day On The Telephone....


If You'll Just Take The Time....
&
LISTEN!!!!


Commonly Answered Questions
By Target Prospects & Customers


Customer Acquisition Questions

Why Didn’t Our Marketing Program Work?


Why Didn’t We Get The Return We Expected?


What Do We Try Next?


Are Our Prices Competitive?


How Do We Drive More Sales To Our Website?


Are Our Salespeople Asking For Referrals?


Customer Retention Questions

How Do Our Customers Feel About Our Offerings?


Why Are We Losing Customers?


What Can We Do To Retain
The Customers We Have?


How Do We Increase Our Value To Our Customers?


What Do Customers Like About Our Competitors?


What Frustrates Customers Most About Us?


What Would Customers Like For Us To Do Better?


What New Challenges Are Our Customers Facing?


Customer Development Questions

Are We Probing For New Customer Problems?


What New Problems Could We Profitably Solve?


Are We Aware Of Our Customer’s Subsidiaries?


Are We Aware Of All Key Decision Makers?


Are We Aware Of Our Customer’s
Decision Making Processes?


Competitor Questions

Who Are Our Top Competitors In Each Channel?


How Do Our Solutions Compare
To Our Competitors?


How Do Our Prices Compare To Our Competitors?


How Do Our Services Compare To Our Competitors?


How Does Our Customer Service Compare?


For Obvious Reasons

Listening Is Our #1 Tip
For Improving
Your Outbound Sales Organization’s
Selling Skills


Conduct Taping & Review Sessions


Profitable Sales Tip #2
Make Profitable Sales Tapes

A 2nd Profitable Idea
Is To

Tape Your Sales Team


Then Have Your
Sales Managers & Trainers

Listen To The Tapes
& Evaluate Them


Send The Tapes Home
With The Sales Representatives

So They Can Listen Themselves


Then Have The
Sales Managers & Representatives
Get Together


To Share Their Feedback
& To Develop and Test Ways
To Make Each Call
Even Better


Try Adding A Taping Process
To Your Selling Skills Strategy
& See What Happens


The 3rd Most Profitable Tip
For Improving Your Outbound Sales Organization’s Selling Skills
Is
“Pre-Call Planning”


You Can Learn A Lot
Of Profitable Information
By Reviewing Your Salespeople's
Pre-Call Planning Strategy


Profitable Sales Growth Lies
in
Pre-Call Planning


You Don’t Find
Marginally Profitable Companies
Executing Exceptional
Pre-Call Planning Strategies


You Find
Marginally Profitable Companies
      Executing Marginal
Pre-Call Planning Strategies


You Find
Highly Profitable Companies
Executing Exceptional
Pre-Call Planning Strategies


And You Find
Unprofitable Organizations
Having No
Pre-Call Planning Strategies

At All!


Leverage Business Intelligence


Business Intelligence Is “The Key”
To An Effective
Pre-Call Planning Strategy

With the
Business Intelligence
Available Today


There’s No Reason An
Outbound Sales Representative
Should Call A Target
Prospect or Customer Account


Without
A Valid Business Reason
Targeting
A Specific Customer Need


Questions To Use In Analyzing
A Sales Organization’s
“Pre-Call” Planning
Strategy:


Cold Call Questions

Is This A Target Prospect Account?


What Do you Know About The Account?


Is The Profile Accurate In Our CRM Database?


Who Is Your Target Contact?


How Did You Identify The Contact?


What Do You Know About The Contact?


What Is Your Purpose For Calling Today?


What Information Are You Pursuing?


What Will You Do With The Information?


Do You Have This Information Documented?


Pending Opportunity Questions

Who Are The Decision Makers Involved?


What Are Their Titles?


What Are Their Roles In This Opportunity?


Is This Opportunity Budgeted?


Was The Opportunity Put Out To Bid?


Did They Send Out An RFQ or RFP?


Who Are The Competitors?


What Is The Customer’s Main Need?


What Solution Are You Proposing?


Why Did You Select This Solution?


What Are The Competitors Proposing?


When Is The Bid Due?


When Will A Decision Be Made?


How Will We Be Notified?


Active Customer Questions

What Products & Services Are They Using?


Where Are They Using Them?


What Are They Using Them For?


How Happy Are They With Our Products?


What Don’t They Like About Our Products?


How Do They Feel About Our Support?


Who Are Our Competitors?


Why Did They Choose Us Over Them?


Is This The Parent Company?


Are There Other Affiliated Companies?


Are The Affiliated Companies In Our DB?


Are Any Of The Affiliated Accounts Active?


Has Each Affiliated Account Been Contacted?


When Did You Last Ask For A Referral?


Is Your Referral Request Documented?


Listening & Note Taking Skills

Are Your Salespeople
Listening To Your Customers?


Observe The Notes
Each Sales Person Is Taking


While Your Prospects & Customers
Are Talking


It’s Hard To Meet A Need
That’s Not Effectively Defined!


Skill & Commitment

As You Observe Your Salespeople
Ask Yourself


Are Your Salespeople
Skilled & Committed Enough


To Connect With Your
Target Prospects & Customers
Long Enough..


To Earn The Right
For Your Prospects & Customers
To Open Up & Discuss The Challenges


They Are Facing
In Increasing Their Sales
& Reducing Their Costs


And How Your Company's Solutions
Could Help Them

In These Problem Areas


How To Develop & Maintain
Improved Selling Skills


Summary

1) Focus On Key Areas Of Customer Interest
That You Can Provide Which Your Competitors Can't or Won't Deliver.


2) Use Testimonials, Case Studies & Referrals
To Demonstrate How Effective Your Company
Is At Solving The Problem For Which
You Are Proposing A Solution.


3) Focus Solely On Benefits That Are Targeted
To Meet The Immediate Customer Needs
For Which You Are Proposing Your Solution.


4) Produce A Sense Of Urgency
For The Prospect To Buy Now
To Maximize Their ROI.


5) When The Prospect Is In Agreement
Of The Many Ways Your Solution
Will Benefit Them


Ask For The Sale!


Looking For Ways To Increase
Profitable Sales & Customer Growth


Let Us Custom Design A Profitable
Selling Skills Solution


That Will Meet The
Unique Business Needs Of Your
Outbound B2B Telephone
Sales Organization



7 Steps to Profitable Sales Growth

1. We'll Analyze
Your Existing Sales Growth Strategy.


2. Using Industry Benchmarks -
We'll Rank It's 12 Core Components.


3. We'll Provide You With
An Accurate Estimate


Of The "Incremental"
Profitable Sales Growth


Achievable By Implementing
An Outbound Excellence
Sales Growth Solution.


4. Leveraging Our Library
Of Over 350 "Proven"
Sales Management Processes


We'll Custom Design
A Profitable Sales Growth Solution


Tailored To The Unique Business
Needs Of Your Outbound Sales Organization


5. We'll Implement
The Solution For You


And Provide
Your Sales Organization With
All The Training & Support They Need.


6. Using Our Patented
Performance Monitoring System


We'll Continually Monitor
Your Sales Organization's Performance


To Ensure Continuous Profitable
Sales & Customer Growth
Is Being Achieved & Maintained.


7. We'll Guarantee You Achieve
Improved Sales Performance
Within 120 Days.


David A. Kalstrom


Profitable Sales Growth Strategist


Success@OutboundExcellence.com

1-877-337-2674


Our Profitable
Sales Growth System
How It All Began
How Our System Works
Established Performance Benchmarks
Our Proven Sales Growth System
12 Steps To Profitable Sales Growth
Measurable Results
Seamless Integration
Portable & Scalable
Fees & Payment
Guaranteed Results
Is It Right For You

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